If you’ve been wondering where I’ve been the last few months, you’re not the only one. I’ve been wondering that myself and the truth is I’ve been right here, trying to navigate my way in this space.
The landscape of digital storytellers, influencers, bloggers, vloggers, Tiktokers, etc. etc. is chock full and in no disrespect to these creators, it just doesn’t feel like the space I’m meant for. My mission has always been to be a writer and yes I could continue to share my favourite sunscreens, lipsticks, and so on but for what? Yes, I want to still talk about beauty, fashion, food, and lifestyle but it’s my goal to do so in a productive way. To challenge industry norms and become a force of change in even the smallest way.
Through all of Covid, I felt like there was more I could have been doing. I was lucky to hold onto work but it felt so superficial to write articles about spring shoes or what nail polish trend to try next when people were literally dying. Three years on and I still have the same nagging feeling that the last thing we need as a society is another lackluster beauty piece talking about which foundation to try next.
So this is my thought process — I love fashion, I love beauty, skincare, makeup, fitness, wellness and so on. But I love other things too. This is going to become a more well-rounded hub to share everything. I’d also like to amplify other voices too, because it’s not just about me, it never has been.
With all of this being said, if there is a story you want to tell or a voice that should be heard, send me an email or DM me on Instagram because I want to hear it.
Thank you for standing with me while I’ve taken my time to decide how to carry on and how I can move forward.
xx B