Shopping local and supporting female-founded brands has always mattered but with everything unfolding in today’s news cycle, it’s more vital than ever. Between trade wars, patriarchy and just the act of women supporting women, it’s important to remember that shopping small isn’t just a trend, it’s a total power move.
Ready to sprinkle some local love into your wardrobe, wellness routine, or beauty stash? Check out these amazing women-led Canadian brands that rival some of the world’s biggest brands.
Hilary MacMillan
Toronto’s own Hilary Macmillan is known for redefining modern womenswear with bold, empowering, and size-inclusive pieces. Recognized for her sleek, cruelty-free designs and fearless use of color, she turns everyday dressing into a statement. Whether it’s a power suit or a playful print, Hilary’s pieces are all about confidence, attitude, and owning your style!
Gee Beauty
Founded back in 2005 by the incredible Gee women, Gee Beauty is the ultimate beauty destination. Known for their results-driven facials, lash + eyebrow lifts and tints and of course their line of makeup that gives women of every age the glowiest glow, it’s a must-not-miss stop the next time you’re in Rosedale.
Serve
Shaking up the industry, one look at a time is Serve. Founded by Natalie Servello, the brand delivers quality pieces in inclusive sizing at a realistic price point. Think elevated basics that are anything but basic. It almost sounds too good to be true but it’s not, it’s just how it should be.
Three ships beauty
Meet your new fave skincare brand! Three Ships Beauty delivers clean, plant-powered products that actually work. Using ingredients that are as fresh as they are effective, their products leave the skin glowing and feeling its best.
By The Namesake
Toronto’s By the Namesake is all about celebrating your personal style through unique, statement-making pieces. With a focus on high-quality materials and modern, chic designs that look nothing like anything you’ll see on the rack, you’ll be standing out in the best way possible!
Apothegeri
All about creating cozy vibes and luxury scents for every space is Toronto’s Apothegeri. With hand-poured candles made from clean ingredients, any candle you choose is going to give your space the perfect mix of elegance and relaxation. From calming lavender to energizing citrus, Apothegeri’s scents are a total game changer for your mood and your vibe!
Ai Toronto Seoul
Giving us the perfect blend of high-end and eco-friendly chic is Ai Toronto Seoul, a sustainable luxury brand created by a mother-daughter team in Toronto. Known for making waves with their vegan and recycled luxury bags, they’re all about combining style and sustainability, proving you don’t have to sacrifice one for the other.